Starbucks CEO Howard Schultz has opened up about the company’s health claims, saying that the company doesn’t use “sugar” or “added sugars” in its beverages.
“We don’t use artificial colors or flavors.
We don’t have artificial preservatives,” Schultz told CNN in an interview airing Thursday.
“We’re not worried about that.”
Schultz said he’s never heard of a company marketing its drinks as ‘healthy.’
“We have been very careful to be very careful,” Schultz said.
“If we’re talking about sugar or artificial colors, we’re not talking about that.
If you’re talking sugar or a flavor, we don’t think about that at all.”
Schulz said the company has no plans to change the way it sells drinks.
“What we’re doing right now is we are doing what we’ve been doing for years,” Schultz continued.
“The way we sell coffee is what we have been doing and that’s why we’ve never had any issues with it.
We’re going to do what we’re going do.”
The company has been accused of overcharging consumers for the health claims it makes.
Earlier this year, Starbucks settled a class action lawsuit alleging that the beverage company used deceptive marketing tactics in its promotions.
The company said in a statement that its products are safe and free of added sugars, artificial colors and flavors.
“While our commitment to our customers remains steadfast, we are taking some necessary actions to ensure our products are in compliance with the law and the FDA,” the company said.