Malibu can drink: The future of drink in Hollywood, a new book, will show how the industry has shifted to a new model for distributing beverages, including wine, cocktails, and lattes.
It’s the first major look at how the beverage industry is reshaping the industry, and it’s the most comprehensive book on the industry to date.
It will be out April 27, 2018.
The book, Malibu, by Mark D. Smith, comes from a team of five journalists who cover the industry for Newsweek magazine.
It follows the evolution of the beverage category and explores how that shift is reshuffling the landscape of drinks, as well as the challenges that come with it.
The project came about after the publication of a recent report on the beverage business that described how, for decades, the industry relied on bottled beverages for most of its sales, including drinks like Malibu and Red Bull.
The industry is now focusing on more traditional beverages like beer, wine, and cocktails, which are cheaper and serve more people, the report said.
Malibu is the first book to address the changing landscape of beverages, which has seen growth in both consumption and sales.
The report, which came out in September, was written by two independent experts in beverage sales and distribution who surveyed more than 100 beverage and beverage drink retailers.
The team also surveyed hundreds of beverage industry executives and distributors and published a report on their findings in March.
The new book will focus on the shift from traditional beverages to other beverages, as it relates to the future of the industry.
“There are going to be changes in the industry over the next two decades,” said Rob Roy, a vice president for sales and marketing at Malibu Beverage, a subsidiary of Malibu Capital Partners.
“I think this is going to shift the industry in a positive direction for consumers and the industry as a whole.”
The industry has changed.
“We’ve had an opportunity to reevaluate the business and to look at our supply chain and see if we could find the most cost effective way to do it,” said Roy, who joined Newsweek in 2015.
In 2017, for example, the beverage trade group Beverage Business Alliance (BBA) released a report that said consumers and beverage companies would need to cut down on “a large swath of products, from bottled water to fruit juices to fruit snacks, to help bring in new revenue.”
Beverage companies have seen sales decline for some time.
Sales of traditional beverages have been declining for a number of reasons, including the fact that people are trying to get healthier and consume less soda and other sugary drinks.
Sales are down, but not as much as they used to be, Roy said.
The trend is shifting to more natural beverages, like wine, that have a lower glycemic index and are less sweet and more nutrient dense, making them easier to drink.
And consumers are more willing to pay for those products because they know that the company will take care of them, he said.
There are many companies, he added, that are trying “to take a different tack” and that will be different from what they’ve done before.
The authors say the industry is changing because consumers are becoming more aware of the benefits of healthier options.
“When you look at the consumer base, they’re changing more in terms of beverage consumption,” said Smith.
The beverage industry has seen sales of traditional drinks decline for a few reasons, but the biggest is that they’re getting more expensive, said Smith, who co-authored the report with the co-founder of Verve, a beverage and restaurant chain that is one of the biggest beverage brands in the U.S. The rise in prices has had a lot to do with consumers trying to stay on track to keep up with the rising costs of the cost of living and to maintain their lifestyles.
And with that comes a lot of change in how they do things.
For example, most of the big grocery chains, like Walmart, now offer coupons and discounts on their own products.
“They’re going to get a lot more into those categories,” said Mark Dube, a senior vice president at Beverage Alliance, which is the largest beverage trade association in the country.
The study said that while most consumers want to drink a lot, “they’re also very savvy consumers and they are able to differentiate themselves by looking for the best deals.”
That is one reason why so many companies are experimenting with new ways to promote their products, such as offering discounts on some drinks.
The company also said that consumers want products that are more affordable and less likely to be full of additives.
It also said consumers are increasingly paying attention to health, such that a number are looking for a beverage that is lower in sugar and more nutritionally balanced.
The goal of the book is to help consumers get more insight into how the drinks they are buying are actually made, said Roy.
The challenge for the industry will be to continue